Wan Nur Syaira

About

Malaysian founder and creative director of the fashion brand Saoi. Her wannursyaira Instagram account has amassed more than 110,000 followers, where she shares fashion and lifestyle content.

Before Fame

Her business was originally WNS Studio; in 2023, she rebranded it to SAOI.

Trivia

The Irish Galic translation of the word Saoi means to grow wiser. She often shares content from her travels on her Instagram account. 

Family Life

She began her business with her sister. Her boyfriend has appeared in her online content.

Associated With

In an interview, she named Yasmin Ahmad as an inspiration of hers. In May 2024 she shared an Instagram picture with Yana Khairuddin.