Leo Burnett

About

Founder of the eponymous global ad agency that created the so-called Chicago School of advertising.

Before Fame

He worked on signs and advertisements for his father and then worked as a journalist before deciding to go into the more lucrative advertising career.

Trivia

His style of advertising preferred striking, emotion-filled images over text-filled explanations. For example, he created the iconic images of the Pillsbury Doughboy and the Marlboro Man.

Family Life

He was born in St. Johns, Michigan. His father was the owner of a dry goods store, and his father's ads for the store first inspired young Leo's creativity.

Associated With

He and Charles Saatchi were two great advertising agency founders.