Cole Lequier

About

Digital content creator and entrepreneur who founded and owns the company Hockey Benders. Hockey Benders is a clothing company catering to fans and players of the sport. On his personal imcoleleq Instagram account, he posts photos of his travels with friends, attending hockey matches, and participating in other activities. 

Before Fame

He always loved hockey and started posting videos on his Instagram of him playing alone and with friends. He never felt like there was any good merchandise for the sport, so he founded the clothing line Hockey Benders. Now, his hockeybendersig TikTok account has amassed 450,000 followers, and his HockeyBenders YouTube account has reached 25 million views. 

Trivia

He asks his goal demographic for feedback on Hockey Benders' merchandise so they can keep their clothes trendy. On the Hockey Benders HockeyBenders YouTube account, they also post general hockey content and some prank videos. They go on tours with their merchandise which is in hundreds of stores and pop-up stores across Canada. One of their most popular sellers is the hoodie that says "I Love Hockey Moms." 

Family Life

He was born in Winnipeg, Manitoba, Canada. In an interview, he mentions that he likes to draw a fine line between professional and personal use of his social media accounts. 

Associated With

In his reel about how his company started, he uses the song "HIM ALL ALONG" by Gunna.